Ultherapy PRIME

Ultherapy PRIME at Awaken Medical Aesthetics offers a truly nonsurgical ultrasound technology path to firmer, lifted skin. Ultherapy PRIME is the newest generation of ultrasound therapy, built to work with your body's own collagen instead of masking what's underneath.

Explore how the only FDA-cleared ultrasound platform with real-time visualization for both face and body, combined with our nurse-led approach to natural skin rejuvenation, comes together to lift the brow, jawline, neck, arms, and abdomen for patients across Amarillo and West Texas.

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ULTHERAPY PRIME

The Only FDA-Cleared Ultrasound Platform With Real-Time Imaging for Face and Body

There comes a point in nearly every aesthetic journey when injectables alone aren't the answer. The skin along the jawline starts to soften. The neck loses its definition. The brow sits a little heavier than it used to. It's not about volume loss, it's about laxity. The skin simply isn't holding its shape the way it once did.

For patients across West Texas and the Panhandle who aren't ready for a surgical facelift but want more than what filler or Botox can offer, Ultherapy PRIME provides a beautifully effective middle ground, and now the most advanced non-surgical ultrasound technology available.

At Awaken Medical Aesthetics in Amarillo, we specialize in rejuvenation that works with your body, not against it. Under the medical direction of Kati Howard, MSN, FNP, and delivered by our advanced-trained clinical team, Ultherapy PRIME has become one of the most requested treatments for patients who want real lifting and tightening, without surgery, without downtime, and without ever looking "done."

When Your Skin Stops Bouncing Back

Injectables and skincare are wonderful procedures for rejuvenation, especially for restoring volume and improving surface texture. But as skin laxity progresses, typically in the mid-30s, many patients start noticing:

Their jawline looks softer in photos, even when their weight hasn't changed
Their neck shows skin laxity that skincare and peels can't touch
Their brow sits lower, giving a tired or heavy look even when well-rested
Their arms or abdomen show new laxity after weight loss or pregnancy
Filler helps with volume, but doesn't address the skin that's sagging over it
They're not ready for a facelift, but they know something more is needed

This happens because laxity is a structural issue, not a surface one. It develops in the deep foundational layer of tissue: the same layer a surgeon lifts in a facelift. Skincare and topical treatments simply can't reach it.

This is precisely where Ultherapy excels, and why it's become a cornerstone of non-surgical lifting at Awaken.

WHY AGING HAPPENS

Understanding Why The Skin Loses Its Lift

Skin laxity isn't just about aging. It's about the breakdown of the SMAS (superficial musculoaponeurotic system), the deep supportive layer beneath the skin that gives your face its structure. Collagen loss is the underlying driver: as natural collagen production slows with age, the deeper skin layers lose tone and elasticity, and gravity does the rest. Common signs include:

A jawline that's lost its crisp definition
"Turkey neck" or looseness under the chin
A brow that appears heavier or more hooded
Crepey, lax skin on the neck and décolletage
Loose, softened skin on the arms or abdomen
A generally tired appearance, even at rest

Because this laxity begins in the deep tissue layer, true improvement requires a treatment that can reach that layer — not just treat the surface.

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Micro-focused Ultrasound

What Is Ultherapy, and How Is It Different From Everything Else?

Ultherapy PRIME is the newest-generation, FDA-cleared, non-invasive ultrasound device delivering micro-focused ultrasound with real-time visualization (MFU-V) to stimulate new collagen and elastin production in the same deep tissue layer addressed in a surgical facelift. It builds on the original Ultherapy platform, the recognized Gold Standard in non-invasive skin lifting with over 3.5 million treatments performed worldwide and a 95% patient satisfaction rate, and advances it further with faster delivery and enhanced imaging clarity.

Because the ultrasound device can visualize the skin layers beneath the surface before treating, your provider can target the precise depth needed for lifting and tightening. Instead of adding a product or making an incision, Ultherapy PRIME works with your own body's healing response.

Dermal fillers = add volume in strategic places
Ultherapy = lifts and tightens by stimulating collagen from within the skin's foundational layer

Here's what makes Ultherapy PRIME different from lasers, radiofrequency devices, filler, or the legacy Ultherapy platform:

It reaches deeper than surface treatments. Ultherapy PRIME's ultrasound energy travels below the skin to the SMAS layer, the same layer a surgeon addresses in a facelift.
You can see it working, in real time. Ultherapy PRIME is the only technology of its kind with built-in imaging for both face and body, so your provider visualizes the tissue before delivering any energy, rather than estimating depth.
It's faster and more comfortable. Ultherapy PRIME delivers treatment up to 20% faster than the legacy Ultherapy platform, with clinical data showing lower average pain scores.
There's no product involved. Results come entirely from your own collagen rebuilding over the following months, not from a filler placed under the skin.
It's cleared for more of the body than ever before. In November 2025, Ultherapy PRIME received expanded FDA clearance to treat the anterior arms, posterior arms, and abdomen, in addition to the brow, face, chin, neck, and décolletage, making it the only FDA-cleared ultrasound skin-tightening platform with real-time visualization for both face and body.

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Where Ultherapy PRIME Is Used

At Awaken Medical Aesthetics, Ultherapy PRIME is most commonly used in areas where deep structural lifting is needed most:

Brow — lifting a heavy or drooping brow line
Jawline & lower face — tightening laxity and softening early jowls
Chin & under-chin — reducing "turkey neck" and sagging
Neck — firming loose, crepey neck skin
Décolletage — smoothing lines and crepiness on the chest
Anterior & posterior arms — firming skin laxity on the upper arms, a newly FDA-cleared indication
Abdomen — firming loose abdominal skin, often related to post-weight-loss or postpartum laxity, a newly FDA-cleared indication

These treatment areas support the framework of the face and body, lifting and firming in a way that works with your natural anatomy.

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How it works

Benefits of Ultherapy PRIME for Natural Lifting

Improved Skin Firmness & Texture
Beyond the visible lift, Ultherapy PRIME significantly improves the overall quality of the skin by stimulating fresh collagen growth and elastin production, supporting genuine collagen regeneration in the deeper skin layers. Patients notice firmer, smoother, more resilient skin, an improvement filler and skincare alone can't achieve.

Long-Lasting Results
Because Ultherapy PRIME works by helping your body rebuild its own collagen, results commonly last 1 to 2 years, with many patients returning annually for maintenance to stay ahead of the aging process.

Natural, Gradual Transformation
Ultherapy PRIME doesn't deliver an overnight change. It works progressively over 2 to 6 months, so people around you notice you look more rested and lifted, without ever being able to pinpoint why.

Faster, More Comfortable Sessions
Compared to the legacy Ultherapy platform, Ultherapy PRIME delivers treatment up to 20% faster with a more comfortable patient experience, backed by clinical data showing lower average pain scores.

No Surgery, No Downtime
There are no incisions, no anesthesia, and no recovery period. Most patients return to their normal routine immediately after treatment.

Ultherapy PRIME Versus Surgical Facelift

Factor	Ultherapy PRIME	Surgical Facelift
Invasiveness	Non-invasive, no incisions	Surgical procedure with incisions and scars
Downtime	None to minimal	4-8 weeks
Results Timelines	Gradual, over 2-6 months	Immediate, once swelling resolves
Longevity	1-2 years	7-10+ years
Appearance	Natural, subtle lift	Dramatic, structural changes
Risks	Minimal (temporary redness, tenderness)	Surgical risks, scarring, anesthesia
Costs	Lower initial investment	Significantly higher, from 7k-20k
Ideal For	Mild-to-moderate laxity, wanting natural results without surgery, downtime, or anesthesia	Significant sagging or excess skin

Many patients use Ultherapy PRIME to address early-to-moderate laxity and delay or reduce the need for surgery altogether. Others layer it into a broader plan alongside Botox or filler for more complete rejuvenation, your Awaken provider can help you decide what combination makes sense for your face and body.

The Awaken Difference

Why Choose Awaken Medical Aesthetics for Ultherapy PRIME in Amarillo?

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Expert, Nurse-Led Care

Your treatment is overseen by our experienced clinical team, led by founder Kati Howard, MSN, FNP and directed by Jazi Romero, APRN, FNP. We're not a spa- we're a board-certified nurse-led medical aesthetics practice with the expertise to deliver safe, sophisticated results.

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Our Philosophy: Natural, Not "Done"

The best rejuvenation is undetectable. We never oversell a treatment you don't need, and Ultherapy PRIME fits perfectly into that philosophy: it restores your own collagen rather than creating an artificial look.

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Advanced Technique, Backed by Real-Time Imaging

Ultherapy PRIME's built-in visualization means your provider can confirm exactly where energy is being delivered, rather than estimating. Combined with our team's advanced training in facial and body anatomy, that means precision you can trust.

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Personalized Treatment Plans

Every patient is different. We take the time during your consultation to assess your unique skin laxity, goals, and candidacy, so your treatment plan is built specifically for you, not a one-size-fits-all protocol.

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West Texas Values, World-Class Results

You'll experience our signature blend of warm West Texas hospitality with cutting-edge aesthetic expertise. We treat you like family while delivering results that rival what you'd find in Dallas or Los Angeles.

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Serving West Texas & Eastern New Mexico

Proudly serving patients from Amarillo, Canyon, Borger, Pampa, Dumas, Dalhart, Hereford, Lubbock, Clovis NM, Tucumcari NM, and throughout the Texas Panhandle.

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Real Results

What to Expect at Your Ultherapy PRIME Appointment at Awaken

Your Consultation

Your experience begins with a thorough consultation to assess your skin laxity, treatment goals, and candidacy. We'll map out which areas will give you the best result and discuss realistic expectations and transparent, no-hidden-fee pricing.

During Your Ultherapy PRIME Treatment

Your provider cleanses the treatment area and applies ultrasound gel, which allows the device's imaging and energy delivery to couple properly with the skin. A topical anesthetic can also be applied beforehand to keep you comfortable, since some patients are more sensitive to the sensation of ultrasound energy than others. Your provider then uses Ultherapy PRIME's built-in real-time imaging to visualize the skin layers beneath the surface before delivering energy in a precise, targeted pattern. You'll feel brief warmth or tingling as the ultrasound reaches the treatment depth, a sign collagen production is being triggered. Treatment typically takes 30 to 90 minutes depending on the areas covered, and Ultherapy PRIME's faster delivery means less time on the table than with the legacy platform.

After Your Treatment

Some patients notice mild redness or tenderness for a few hours to a couple of days, but there's no formal downtime. Collagen rebuilding continues gradually over the following months, with results becoming most visible between 2 and 6 months post-treatment.

You can return to normal activities immediately. No time off work needed.

Ultherapy PRIME Before and After- Awaken Medical Aesthetics, Amarillo, Texas

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Ultherapy PRIME Results: What You Can Expect

Timeline

Immediately after: Mild redness or warmth in the treated area (this is not your final result)

Weeks 2–4: Some patients notice subtle initial tightening as early collagen production begins

Months 2–3: The most noticeable improvement typically appears as new collagen builds

Month 6: Full results are visible, with firmer, more lifted skin

1–2 years: Results commonly last, with many patients choosing annual maintenance

What Patients Notice

"My jawline looks like it did a few years ago"
"My neck doesn't bother me in photos anymore"
"People say I look rested, they just can't tell why"
"It didn't feel like a big procedure, but the results are real"
"My skin genuinely feels firmer, not just smoother"
"My arms feel tighter without me having done anything different"

Ultherapy PRIME Cost in Amarillo, Texas

Ultherapy PRIME pricing depends on the treatment area(s) and the number of energy lines needed to properly address your unique laxity. During your consultation, we provide transparent, customized pricing with no hidden fees, along with financing options through Cherry to make treatment more accessible.

Nationally, Ultherapy PRIME pricing generally ranges from around $750–$1,500 for the brow, $1,000–$2,600 for the neck, $1,800–$2,500 for the lower face and neck, and $2,300–$5,500 for the full face and neck combined, with the newly cleared arms and abdomen treatments priced separately based on treatment area size. The only way to get an accurate number for your goals is a consultation — pricing calculators and national averages are a starting point, not a quote.

FAQ

FAQs About Ultherapy PRIME

What is Ultherapy PRIME?

Ultherapy PRIME is the newest generation of the FDA-cleared Ultherapy platform, using micro-focused ultrasound with real-time visualization to lift and tighten skin by stimulating your body's own collagen. It's the only FDA-cleared ultrasound skin-tightening technology with real-time imaging available for both face and body.

How is Ultherapy PRIME different from regular Ultherapy?

Ultherapy PRIME builds on the original Ultherapy platform with faster treatment delivery (up to 20% faster), enhanced real-time imaging, generally lower pain scores, and expanded FDA clearance to treat the arms and abdomen in addition to the face, neck, and décolletage.

Does Ultherapy PRIME really work?

Yes. Ultherapy PRIME builds on more than 50 clinical studies behind the original Ultherapy platform and was the first ultrasound-based device to earn FDA clearance for non-invasive skin lifting. Results vary by individual, but most patients with mild-to-moderate laxity see visible tightening within 2 to 6 months.

Is there downtime after Ultherapy PRIME?

No formal downtime is required. Some patients experience mild redness or tenderness for a few hours up to a couple of days, but most return to normal activities immediately.

Can Ultherapy PRIME be combined with other treatments?

Absolutely. Ultherapy PRIME pairs well with Botox, dermal filler, and Sculptra for a more comprehensive rejuvenation plan, Ultherapy PRIME lifts and tightens, while injectables address volume and dynamic wrinkles.

Am I too young or too old for Ultherapy PRIME?

Ultherapy PRIME tends to work best for patients in their 30s through 60s who are noticing mild to moderate laxity. If you have significant sagging, we'll be honest with you at your consultation about whether Ultherapy PRIME or a surgical option would better meet your goals.

Do you use numbing cream or anesthetic during Ultherapy PRIME?

Yes. A topical anesthetic can be applied before treatment to improve comfort, and ultrasound gel is used throughout the session to help the device couple properly with the skin and deliver energy accurately to the targeted skin layers.

Does Ultherapy PRIME hurt?

You'll feel warmth, tingling, or brief zaps of energy as the ultrasound reaches the treatment depth. Clinical data shows Ultherapy PRIME has lower average pain scores than the legacy platform, and we offer pain-management options to keep you comfortable throughout your appointment.

How is Ultherapy PRIME different from a facelift?

A surgical facelift physically removes and repositions excess skin, with incisions, anesthesia, and downtime. Ultherapy PRIME is non-surgical, has no downtime, and stimulates your own collagen for a more subtle, gradual lift. Many patients use it to delay or reduce the need for surgery.

What areas can Ultherapy PRIME treat?

Ultherapy PRIME is FDA-cleared for the brow, face, chin, neck, and décolletage, as well as the anterior arms, posterior arms, and abdomen, following its expanded FDA clearance in November 2025.

How soon will I see results?

Some patients notice subtle tightening within a few weeks, but the most significant improvement typically appears between 2 and 3 months, with continued collagen building visible up to 6 months post-treatment.

Will I need more than one Ultherapy PRIME session?

Many patients achieve their desired results from a single session. Depending on your laxity and goals, your provider may recommend a follow-up treatment or annual maintenance.

Is Ultherapy PRIME safe?

Yes. Ultherapy PRIME builds on more than a decade of FDA clearance and millions of treatments performed worldwide on the Ultherapy platform, with a well-documented low rate of side effects when performed by trained providers.

Can Ultherapy PRIME treat my arms or abdomen?

Yes. As of November 2025, Ultherapy PRIME received FDA clearance to treat the anterior arms, posterior arms, and abdomen, making it the only FDA-cleared ultrasound skin-tightening platform with real-time visualization available for the body as well as the face.

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Ready to Lift and Tighten, Naturally?

Schedule your Ultherapy PRIME consultation at Awaken Medical Aesthetics.

-Natural, gradual lifting and tightening
-Long-lasting results (1–2 years)
-No surgery, no downtime
-Faster, more comfortable sessions than legacy Ultherapy
-FDA-cleared for face, neck, décolletage, arms, and abdomen
-Nurse-led care, medically directed
-Customized treatment plans, transparent pricing

Let's discuss your goals and determine whether Ultherapy PRIME, or a combination approach, is right for your skin, because you deserve to look and feel like the most rested, lifted version of yourself.

Proudly serving: Amarillo, Canyon, Borger, Pampa, Dumas, Dalhart, Hereford, Lubbock, Clovis NM, Tucumcari NM, and all of West Texas and the Texas Panhandle.