
Kati Howard, MSN, FNP
November 2025
5 Ways To Give Yourself Permission To Invest In Yourself This Holiday Season
The holiday season is a whirlwind of giving: shopping for the perfect gifts, planning gatherings, and making everyone else's season bright. But somewhere between the wrapping paper and the festive cheer, you might find your own needs shuffled to the bottom of an ever-growing list. This year, it’s time to rewrite that story. It’s time to grant yourself permission to receive.
At Awaken Medical Aesthetics, we believe that investing in yourself isn't selfish; it's an essential act of self-preservation and empowerment. True self-investment goes beyond fleeting indulgences; it's about making conscious choices that nurture your confidence, support your mental health, and fuel your personal growth for the year ahead. Here are five powerful ways to give yourself permission and make yourself a priority this holiday season.
- Understanding Dermal Filler
- How Is Cheek Filler Done? Kati's Masterful Process
- How To Tell If You're Ready For Cheek Contouring
- What Results Can You Expect?
- Kati's Favorite Fillers For Gorgeous Cheeks
- Recovery, Pricing, & More
Inside The Edit
1. Reframe It: Investment, Not Indulgence

The first step in prioritizing yourself is a crucial mindset shift. Getting a facial, laser treatment, or injectable isn't a frivolous expense; it's a tangible investment in your long-term well-being, confidence, and the way you present yourself to the world. We often see value in spending on education or professional development, but hesitate to apply the same logic to our own physical and mental wellness.
Here's a simple mental check: If your best friend, a colleague, or a family member said they were booking a treatment to feel more refreshed and confident, you would wholeheartedly support them. It's time to extend that same grace to yourself. This is particularly true when a polished appearance can impact professional opportunities, an important consideration in an age driven by social media profiles and personal branding. Advanced skincare and wellness therapies are not luxuries for special occasions. They help you keep a healthy and vibrant self all year. This isn't indulgence; it's a strategic investment in your most valuable asset: you.
2. Choose a Treatment That Aligns with Your Personal Goal
Giving yourself permission becomes far easier when it’s tied to a clear and meaningful purpose. Vague desires like "I want to feel better" are difficult to act on. Instead, take a quiet moment to identify one specific wellness or aesthetic goal that truly matters to you right now. Perhaps it’s addressing the fine lines that appeared during a stressful year, or finally achieving that luminous glow for upcoming holiday photos. Maybe you want to feel more confident in your body as you prepare for a new chapter in the new year.
Once you’ve defined your goal, you can match it to a solution with intention.
-Want smoother, more even-toned skin? Lasers and chemical peels improve skin texture dramatically.
-Looking to restore youthful volume and lift? Strategic injectables create results that look beautiful and natural.
-Concerned about stubborn areas that diet and exercise won't touch? Body contouring treatments can provide the targeted results you’re looking for.
When you approach aesthetic treatments with a clear goal, the investment feels purposeful. It stops feeling optional. It becomes a deliberate step toward a version of yourself you are excited to embody.
3. Schedule It Like You Would Anything Important
You wouldn't miss a critical work meeting or a doctor's appointment. So why is self-care so often the first thing to be canceled when life gets busy? The key is to treat your self-investment with the same respect you give your other obligations. Block it out in your calendar, arrange for coverage at work or home if needed, and protect that time fiercely. It matters because you matter.
Consider the immense pressure on professionals like First-Year Teachers, who are navigating the chaos of a new school year. Their days are a relentless cycle of lesson planning, managing seating charts, troubleshooting tech support for laptop carts, and wrestling with a jammed copy machine. For them, self-care isn't a luxury; it's a survival tool to prevent burnout. An educator from a demanding environmen might feel guilty taking time for themselves, but that time is a crucial investment in their ability to show up for their students.
At Awaken Medical Aesthetics, we created a welcoming environment. Our expert staff and premium technology help you feel supported during your treatments. This isn't just about the procedure—it's about carving out a protected space in your life where you are the sole priority, even if it's just for an hour.
4. Consider the Return on Investment

Let’s be practical. The resources you allocate to your well-being today generate returns that compound over time. This includes better skin in holiday photos you’ll cherish for years, increased confidence that transforms how you navigate social and professional settings, and requiring fewer "catch-up" treatments later because you chose maintenance over neglect.
Think of it as part of your personal business plan. Just as entrepreneurs invest in their company, you are investing in your personal brand and long-term vitality. That confidence boost can be the catalyst that encourages you to pursue a new venture or ask for a promotion. When you feel good, you project confidence, which pays dividends in every area of your life. The glow you gain isn't just skin-deep; it’s a reflection of a powerful decision to invest in yourself.
5. Make It Simple and Accessible
Often, the biggest obstacle to giving ourselves permission is cost, time, or simply not knowing where to begin. But self-investment doesn't have to be an all-or-nothing leap. It can start with a single, manageable step.
Begin with a consultation. Visit our experts at Awaken Medical Aesthetics, share your goals, and explore what's possible in a no-pressure environment. You don't have to commit to a complete transformation overnight. Perhaps you start with one treatment or focus on a medical-grade skincare regimen. You can also research your interests by reading blog posts or asking about package options that make treatments more accessible. The journey of self-investment doesn't require perfection; it just requires a starting point. It requires one simple decision: to show up for yourself with the same energy and dedication you pour into everyone else.
You Deserve This
Here is the truth we want you to carry with you into this holiday season and beyond: you are worthy of your own investment. Your confidence matters. How you feel in your own skin impacts every facet of your life, and taking proactive steps to care for it is not selfish—it is necessary.
This holiday season, give yourself the gift of permission. Permission to prioritize your needs, permission to invest in how you look and feel, and permission to walk into every room feeling like the absolute best version of you.
Schedule your consultation at Awaken Medical Aesthetics in Amarillo. Start investing in yourself today. Because the one person who deserves your care and generosity the most is, and always will be, you.
Have A Question?
We're here to help! Get In touch with our team below.